About Me

I did not knew how exciting the world of digital advertising was in it. I always enjoyed web technology and spent years working in web design and development. I was looking to continue to use those skills in a support role. I found myself supporting a digital ad product. The problems we faced were quite unique and challenging. The deeper I got into the industry, the more exciting challenges I was able to find and solve.

How it started

I got sucked into the world of digital advertising after spending ten years building websites, consulting, managing customer support and technical solutions. I was looking for a new challenge and one of my friend was working with a tech start-up. He kept talking about the amazing work the company was doing and how exciting his role was and how it was a very different work-environment. But, what finally did for me was, free lunch and drinks in office on Fridays.

What I am doing

Through AdOpsBoost, I am involved with a lot of publishers and ad-technology companies. I provide consulting to publishers on areas including advertising, product development, technology and social media. I also work closely with ad-technology companies enabling them to better understand publisher needs.

I am actively involved with the ad-tech community. I closely follow various social forums, actively engaging with people from the eco-system, constantly learning and growing my professional network. I believe in enabling the community and learning from it. I am also working on a couple of projects within the digital advertising and publishing business which I am hoping to launch in the next couple of months.

What challenges me the most

  • Making my own way, and doing things that haven’t been done before.
  • I thrive in situations that require critical thinking, analytical approach. Finding creative solutions to difficult problems.
  • I enjoy the process of building things and seeing the fruits of combined effort.

My life on the spectrum

Autism is a defining factor in my life, but I don’t feel like it’s a disability. For me, Autism isn’t something that needs to be cured, treated, or fixed. I consider it to be a supernatural ability to think the way I do. It makes me fantastic in a lot of areas that others may have difficulty.
I am also constantly challenged in social circumstances, but these challenges have taught me to be a great communicator, speaker, and leader.
It’s my philosophy that neurodiversity should be celebrated, respected, and understood. I haven’t had any great neuro-diverse role models when I was in my formative years. The term neurodiversity was first used in 1998, years after I received my Asperger’s Syndrome diagnosis. Even then, I never heard the term until 2020. I grew up with my Autism managing it completely alone without mentors, role models, literature, or counselling. I paved my own path and learned the needed skills to survive in a highly social world. It wasn’t easy.

I speak openly about my experiences, strengths, and challenges to be a role model for neuro-diverse individuals. At the same time, I hope to advocate to all about acceptance, mental health, and self reflection. We all have our own individual challenges, and nobody is on the exact same path.